How I’m turning my award-winning business into a franchise

A HOME business started by an award-winning Bournemouth woman is to become a franchise.

Samantha Acton set up domestic cleaning service Domestic Angels in 2002, when she was at home with a baby after being made redundant.

It now has around 20 staff and 138 clients, and provides around 1,000 hours of services a month.

Samantha became prominent in Dorset’s business world, winning the prize for Home Based Business at the Dorset Venus Awards in 2013 and chairing Southbourne On Sea Business Association.

She said: “As the founder of the company, I did exactly what new franchisees might be doing – setting up a business around my family, working from home and putting in the hours to suit me and my changing needs as my family grew.

“The franchise will allow others to grow their own business without the pain of establishing a brand or comprehensive processes required to run an effective business in the 21st century.”

The company offers services from regular housework to intensive spring cleans, as well as an element of home help for elderly clients needing more support.

Samantha has worked with advisers including Richard Holden, head of franchising at the Lloyds Banking Group; Dormen business mentor Martin Spooner; and Kim Rawson, a high performance mentor and company chairman.

Samantha said: “Our vision is to make Domestic Angels the number one regional franchise for domestic cleaning. We have worked really hard to create an incredibly attractive and affordable franchise package which we are confident will have significant appeal to potential business owners.”

She anticipates that potential franchisees at the launch stage could be in areas surrounding the Bournemouth-Poole conurbation, including Purbeck, Wimborne or the New Forest.

“We are looking for potential franchisees whose work ethic, vision and values match those of Domestic Angels – values that are based on family, community, trust and professionalism,” she said.

http://domestic-angels.com/franchise.html

Get in touch
Anyone interested in learning more about becoming a franchisee and exploring the business and earnings potential, opportunities and support available is asked to contact Samantha Acton at Domestic Angels
e: franchise@domestic-angels.com

http://www.bournemouthecho.co.uk/business/news/14279650._How_I_m_turning_my_award_winning_business_into_a_franchise_/?ref=mac

Meet Zoe, daughter of our very own Angel Simon Brewer

Meet Zoe, daughter of our very own Angel Simon Brewer. Simon says that employment with Domestic Angels “works out really well for school run times for both my son and daughter enabling me to be around for my children outside of school hours.”
Simon is a single parent working part-time hours, “the team around me at Domestic Angels are great and always there for me, they understand what it is to be a working parent and are always supportive. They make it possible for me to be able to work and put my family first.”

Charities report a big rise in the number of very young carers

Meet 6-year-old Zoe from Boscombe. She's what charities are calling a 'Surrogate Mummy', helping to look after her severely autistic brother and her Dad. Charities in the south are reporting a dramatic rise in the number of very young carers, who look after their parents and siblings. Some are as young as four. The rise is partly because there is better awareness of the issue. But charities who try to support young carers say they are also under greater strain

Posted by BBC South Today on Tuesday, 20 October 2015

Congratulations to Charlotte our new Junior Team Leader

A very warm welcome and congratulations to Charlotte our new Junior Team Leader.

Charlotte has been with Domestic Angels for a couple of years now, and has grown and shown the qualities and ability to help Domestic Angels evolve.
For Angels and clients alike who are yet to meet Charlotte, look out for her call!.
Well done Charlotte and welcome to the Domestic Angel’s family.

Dormen Mentoring service prepares Angels for franchising

Some exciting news & times ahead for us at Domestic Angels HQ! Dormen Mentoring service prepares Angels for franchising

A HOME cleaning company is on the verge of franchising after enlisting the help of a mentoring programme and MBA students.
Southbourne-based Domestic Angels has been taking advice from Martin Spooner of Dormen, the Dorset Mentoring Programme, since spring 2014.
The mentoring tested the strength, culture and finances of the business and found it to be poised for growth.
Samantha Acton, who founded the business, said: “I requested a Dormen mentor as I have been trading since 2002, doing well enough and exceptionally well during 2012 and 2013 and I needed to establish whether the business was really robust and had the potential I suspected.
“As my Dormen mentor, Martin has objectively examined the company and reviewed its potential. This has definitely been a great decision.”
“The questioning caused action. Action to address areas of weakness, to perfect established strengths and to introduce new methodology. It also resulted in a distinct growth in my confidence as a business person, the realisation that I do actually know what I’m doing and talking about.”
The business also collaborated with Bournemouth University MBA students, 15 of whom were briefed to help develop tools the company would need in the franchise market.
Teams of three students produced comprehensive reports including market information, analysis and recommendations.
The reports confirmed the strength of the brand and stressed the need for the highest calibre franchisees.
MBA director Dr Milena Bobeva said: “Domestic Angels has offered the MBA students a multi-dimensional experiential learning opportunity that highlighted the reality of running a small business.
“Samantha has been amazing to work with – her comprehensive timely responses, constructive feedback and business acumen have defined the success of this project. She has been a true example of entrepreneurial agility and effective communication.”
The three organisations are due to work together next year to help Domestic angels achieve success at franchising.Mentor Martin Spooner said: “The very professional, thought-provoking presentations made by the MBA students will stand the formidable Domestic Angels business in good stead and form a solid foundation for expansion.”

Dormen Mentoring & Domestic Angels interviewed for BBC South Today

Since Spring 2014, Martin Spooner of the Dorset Mentoring Service, Dormen, has been providing guidance to Samantha Acton of Domestic Angels. The guidance has been testing the strength, culture and finances of the business revealing it to be perfectly ready for growth.

Samantha Acton advised, “I requested a Dormen mentor as I have been trading since 2002, doing well enough and exceptionally well during 2012 and 2013 and I needed to establish whether the business was really robust and full of the potential I suspected. As my Dormen mentor, Martin has objectively examined the company and consulted on its potential. This has definitely been a great decision.”

The 10 year anniversary of Dormen led to BBC interest and an interview from BBC South Today programme. Business Correspondent, Alastair Fee, led the interviews with Sam Acton of Domestic Angels, Martin and Vivienne from Dormen Mentoring. Zelda de Hollander, of Studio Shotz Photography,  was on location to record the proceedings on film. Please enjoy our photos…

Domestic Angels run a Bournemouth Air Festival themed competition as Patrons 100

Domestic Angels used the Patrons 100 sponsorship opportunity as the theme of their most recent competition in association with Quarters Restaurant. The competition ran solely on Facebook, with advertisement drawn from all Domestic Angels’ social media platforms, which offered a chance to win a meal for two at the Southbourne Restaurant with a Bournemouth Air Festival themed question: How many people in total attended the Bournemouth Air Festival in 2014?

“In 2014, the Bournemouth Air Festival saw 1.17 million people attend. The Patrons 100 scheme offers local businesses the benefits of business networking as well as contributing to the support of the Bournemouth Air Festival.” Jon Weaver, Bournemouth Air Festival Director.
“The Patrons 100 member fee helps fund our chosen charities, and to support the night air displays”

Sam Acton from Domestic Angels said: “The Charities that benefit from the Patron’s Scheme are extremely worthwhile and include Royal Navy Royal Marines Charity, RAF Benevolent Fund and ABF The Soldiers Charity. We are delighted to be supporting them all.”
The competition itself raises the profile of not just Domestic Angels, but that of Quarters Restaurant and the Patrons 100 scheme of the Air Festival, all while testing the knowledge of the Air Festival on the residents of Bournemouth! Over 8,300 people in the Bournemouth area viewed the Facebook post with an impressive 26 shares and over 95 entries.

We’re delighted to announce the winner of the competition as Emma Winter who successfully guessed the attendee’s figures. Emma has won a 3 course meal for 2 at Quarters Restaurant in Southbourne!

Domestic Angels help Bournemouth and Poole College clean up in more ways than one!

Wessex Cancer Trust has been kindly supported by Domestic Angels recently by holding a joint initiative with Bournemouth and Poole College in aid of the charity.

The company, which provides home cleaning services to Bournemouth, Poole and Christchurch worked with some Bournemouth and Poole College business students on a project to raise funds for Wessex Cancer Trust. Alongside Samantha Acton of Domestic Angels, the students designed an initiative which was to create and implement a marketing campaign as part of the assessment for their marketing course, which simultaneously appealed for the donation of unwanted clothes to the charity. A collection bin was put in the Car Park at Bournemouth’s Castlepoint Shopping Centre periodically emptied mid-June to mid-July.

The month long event was called “The Big Bournemouth Spring Clean” and people’s generosity went over and beyond what had been hoped for.

Wessex Cancer Trust are extremely grateful to Domestic Angels and the students who worked so hard, not only raising awareness in the Bournemouth area where they are about to open a new Cancer Support Centre but also for helping stock shops for charitable sales. The market research carried out with Samantha Acton of Domestic Angels by the students led their campaign to huge success. The clothing bin in the shopping centre was emptied three times in the month that it was parked up there and the charity has taken the items to its shops where they are currently being sold. It is expected that the clothes will have raised hundreds of pounds to be put towards cancer care for Dorset Residents.

Wessex Cancer Trust would like to publicly say a big Thank You! to Domestic Angels, Bournemouth and Poole College and Castlepoint for contributing to the success of the “Big Bournemouth Spring Clean”.

What’s lurking in your wardrobe?


The business students of Bournemouth & Poole College are working alongside local cleaning company Domestic Angels to organise the Big Bournemouth Spring Clean in aid of Wessex Cancer Trust. Students have taken up the challenge to run this major campaign as part of their marketing course to gain valuable practical experience, learn new skills and raise awareness of the important work done by Wessex Cancer Trust. Working with Samantha Acton of Domestic Angels, they devised and carried out market research with the public and are now running a marketing campaign to encourage local people to donate their unwanted items of clothing to support the many who have and are affected by cancer in the Bournemouth area.

Team Leader for Business Kate Howes stated ‘It’s a fantastic experience for students to have a live client brief and to develop their skills whilst helping the community and understanding the growing need for corporate social responsibility. The Wessex Cancer Trust does amazing work in supporting those with the illness throughout their treatment and recovery and with one of our own teachers currently in hospital with Cancer; it is a cause close to our hearts.

Hazel Hatch of Wessex Cancer Trust added, ‘not only is this a real and purposeful campaign for the students to work on, it will genuinely make a difference to the lives of the local people. I hope the community will get behind the Bournemouth and Poole College students and show their support by donating. The collection point for unwanted clothes is outside Marks & Spencer’s at Castlepoint until the end of June. Please give generously.’

Business student Stella Silvente states, ‘It’s amazing to be able to be a part of a real campaign as a part of my course and be able to support people who are suffering from cancer at the same time.’

So, what monsters are lurking in your wardrobe? Have a clear out for cancer today!
Like us on Facebook- BIG Bournemouth spring CLEAN

Domestic Angels inspired to become Patrons of Bournemouth Air Festival

Domestic Angels inspired to become Patrons of Bournemouth Air Festival
Bournemouth and Poole based Domestic Angels have signed up to become the latest Patrons of the Bournemouth Air Festival.
Director, Samantha Acton enthused, “We attended the Air Festival Launch Event at Key West Restaurant on Bournemouth Pier in March but at that time had no intention of becoming Patrons. However, we were so inspired by all the guest speakers and the energy and passion in the room and listening to the fantastic charities that the Paton’s Scheme Supports. We also thoroughly enjoyed listening to the compere and host, Steve Power of Air Festival Sponsors, Wave 105.”

Sam continued, “It was following the launch and listening to Steve talk on his daily Breakfast Show on Wave FM about the Air Festival that Domestic Angels started thinking about the potential to be a key supporter of this incredible event – an event which has very quickly gained an outstanding reputation World- wide. The Charities that benefit from the Patron’s Scheme are extremely worthwhile and include Royal Navy Royal Marines Charity, RAF Benevolent Fund and ABF The Soldiers Charity. We are delighted to be supporting them all.”
Steve Power from Wave 105 added, “I was delighted to meet the Domestic Angels at the Air Festival launch. They are a great bunch of people who do really caring work and look forward to seeing them in August at the Festival.”

Domestic Angels – Helping to keep your loved ones at home

Bournemouth and Poole based Domestic Angels is re-launching and repositioning its Home Help service as they find that the need for this type of care in the home is growing at a pace and also coming under discussion on a political platform.

Health Secretary, Jeremy Hunt was quoted in his statement on the future of the NHS in December 2014 as saying, “Models of care need to be more suited for an ageing population, where growing numbers of vulnerable older people need support to live better at home with long term conditions like dementia, diabetes and arthritis. To do this we need to focus on prevention as much as cure: helping people stay healthy without allowing illnesses to deteriorate to the point they need expensive hospital treatment. The condition/cleanliness of a person’s home directly impacts on their well-being both mentally and physically. By securing home help/housework assistance at an early stage, probably before carers are even involved, deterioration of mental health can be avoided which in turn reduces the demise of general health. ”

Samantha Acton, Director of Domestic Angels added, “Domestic Angels has been helping people in their homes since 2002 and has noticed a growth in the need for its Home Help services as an ageing population increases.”

Sam continued, “The role of Home Help is not a nurse or a chef; Domestic Angels plugs the gaps not covered by nursing and care professionals whilst giving clients basic human kindness and contact, keeping them connected, independent in their own homes and able to retain their dignity.”

Domestic Angels Team Leader, Lisa Cooper, commented, “The family of an existing elderly client initially called us concerned that their Mum wasn’t eating or keeping a routine. We established a service of 3 visits a day, preparing simple meals and keeping the client company whilst she ate. The visits also gave us enough time to keep the housework in check and pick up shopping and prescriptions. Essentially we were doing what the relatives would like to have done themselves had they been living near- by and not in full time employment.”

Anyone interested in securing the services of Domestic Angels is urged to contact http://www.domestic-angels.com/