Sam interviewed on The Successful Women Podcast Show

Sam from Domestic Angels was recently interviewed by Venus National Award Winner Gill Donnel on her Successful Women Podcast Show.

Visit The Successful Women Podcast Show Website

Meet Samantha Acton, award-winning Director Domestic Angels.

“I have the best job in the world! Helping people in their homes, really making a positive difference to the lives of individuals, families and home owners is a real joy.

Customer service and focus is everything. By thinking about the priorities and needs of others I can deliver services and solutions with minimal fuss and maximum impact.

A busy family is completely different to a housebound client, a holiday home is nothing like an annual spring clean, I know this and so do all of the Angels. My goal is to focus on your needs and the needs of your home, this is how I have developed the business since 2002. Consequently the Angels and I still look after clients who have been with us from our very first year in business and staff who joined Domestic Angels in 2002 still work for me.

The Angels visit family homes most often whilst customers are at work and school. By the time customers return home, the kitchens and bathrooms are clean and tidy, the living room is ready for a relaxing evening, the bedrooms are dust free and calm.

Our elderly and housebound clients build solid, long term relationships with their Angels. This service is far more than housework, this is companionship and more often friendship. We support people through all that life has to offer and still ensure that their home is clean and safe and that their fridge is full.”

The Successful Women Podcast Show
Listen to Sam Acton, award-winning director of Domestic Angels talk about her business and the amazing franchise opportunities available now!

Domestic Angels interviewed by the Franchise Specialist

Domestic Angels was founded in 2002, what made you initially start the business and what do you attribute the growth of the company to?

I had returned to work post maternity leave which found me out of the house, and away from my baby, 12 hours per day and sometimes for days on end. The knock on effect to home life, social life or even just seeing my own Mum was overwhelming and unacceptable. I left my ‘career’ and founded Domestic Angels to solve a mate’s need for help at home, the rest, as they say is history. The company has grown, and more specifically evolved, because Domestic Angels is a great product offering domestic clients the service and relationship they seek as well as providing our staff with the dignity they deserve by being employed and looked after, they are our customers too. These points together with the fact that I thoroughly enjoy business, providing solutions and in particular breaking new ground has resulted in a dynamic business energy which demands growth and evolution.

When did you begin franchising the business and why did you decide to take this route?
The Domestic Angels franchise is brand new to the market although we have spent the last 2 years preparing our offering ourselves in-house so that we can be sure that our franchisees enjoy the very best of our processes and that it totally reflects our corporate moral framework rather than paying a consultant to make us fit an associations preferred formula. Deciding to take the franchise route was no small decision, we considered the franchise arena to be full of sharks and didn’t want to join the herd. In true Angels style we realised we could create our offering in our own style reflecting our standards, ethics and spirit to guarantee that our offering is successful just as Domestic Angels already is. It’s still compliant where it needs to be but more importantly our long established formula is not compromised by external preferences.

What do you think are the real perks/benefits in running a Domestic Angels Franchise?

Franchisees will be operating their own business in accordance with our tried and tested processes supported by our specialist management team. Between us we have seen and heard it all before and we expect to work very closely with our franchisees, their success is our success, this is important to us just after happiness.

A large part of the Domestic Angels success is that it is a home based business run on a part time basis and we expect our franchisees to do the same. Being at the school gates is important to us as is helping with homework, we don’t mind an early start to enable focus to family breakfast or odd evening hours to be able to honour daytime commitments to elderly relatives, our franchisees will feel the same about life and enjoy the same flexibility to prioritise to achieve work life balance in the best possible way.

What type of person is most likely to flourish as a Domestic Angels franchisee?

Somebody who excels at customer service, communicating sales and marketing. We’re going to be providing substantial support in all other business disciplines which means franchisees need to either follow procedures specifically or we’ll be doing the work for them ie book keeping. We know we can’t all be brilliant at everything so we want our franchisees to use their energies to focus on their strengths and enjoy growing their own management franchise.

Can you tell us more about the start-up costs, ongoing management fees and training that is provided?

The first few franchisees will enjoy a start-up cost just short of £10K, we know we are new to the game so offering this discount is reasonable to us plus these lucky people will be totally spoilt as we over indulge in making sure they are happy and successful. Once we are underway this cost will be £12,997. Management fees are 10% of profit, so we have a stake in ensuring franchisees are profitable, plus some minimal costs to cover on-going social media, PR, software and bookkeeping. As our figures are based on a real business which has been running for years we are confident that these costs are vital for success and a hindrance.

Once signed up we will get our franchisees underway with preparations at home before attending a 3 day residential course at no additional cost which they will leave armed with a full marketing/PR strategy, full understanding of how to operate our processes within the company intranet, total engagement with our culture and good relationships with all of our experts who are keen to ensure their business adventure is supercharged to success.

Find out more about the Domestic Angels franchise opportunity by visiting:

Domestic Angels Franchise Talk at Dorset Women in Business

On Wednesday 6th July Domestic Angels Franchising sponsored the first Dorset Women in Business Lunch Networking event at the Chocolate Hotel in Bournemouth centre.

Sam Acton & our Angels Management Team spoke about their business story to date and the exciting future for the franchising of Domestic Angels!

We were also treated to an entertaining talk and truffle sampling by Gerry Wilton, owner of the Chocolate hotel – there was even a chocolate fountain!

So if you, or anyone you know, might be interested in starting your own business? Take a look at the Domestic Angels Franchise Opportunity here;

You can view all the photos from the event, on our Facebook page here;
Domestic Angels Networking Lunch Photographs

Domestic Angels to Sponsor Dorset Women in Business Event

Domestic Angels & Domestic Angels Franchising will be sponsoring the July lunch for the Dorset Women in Business on the 6th at the Chocolate Boutique Hotel in Bournemouth.

Dorset Women in Business (DWIB) is a fun & friendly female-only networking group covering most of Dorset through meetings in venues such as Wimborne, Bournemouth & Christchurch.

The Domestic Angels Team have been regular attendees at the Christchurch & Boscombe meetings for the past several years.

We are very excited about this one as Sam Acton and team from Domestic Angels will be speaking about our Franchise offering. The Angels are offering their business as a franchise to select local people who have great customer service skills and great corporate values. They will be telling you their story to date and about the franchise future. We have an enviable reputation in the industry and wider business community.


Domestic Angels become EWIF members

Domestic Angels are very proud to announce we are now members of EWIF – Encouraging Women into Franchising

EWIF’s primary focus is to support women who are looking for a route into the franchise industry. Their franchise operations are keen to welcome more female franchisees to their networks

” Established in 2002, Domestic Angels helps people in their homes with housework, home help and holiday home changeovers. I founded the business as a lifestyle solution to generate income whilst allowing me to have the time I very much wanted for my family and myself. I am very happy to be able to offer the same solution and work-life balance to you via the Domestic Angels franchise.

As a management franchisee you will be able to share in the success of a very well established and award winning brand and business formula with the figures to back it up. Our tried and tested processes for client management, recruitment and employment will be available to you via our company intranet with our management experts on the end of the phone to support you at all times. Distance and residential training during induction will ensure you are familiar with these processes and systems. We will also be guiding you to develop your very own social media and PR strategy for a supercharged start in your very own business. Our social media and PR experts are keen to work with you to make you successful as is our customer service champion to help you be totally at ease with the Domestic Angels culture.

Being able to offer you the Domestic Angels franchise is a great honour and one that myself and my team are committed to delivering successfully in line with the cultural values we hold so very dearly.

I look forward to the opportunity of discussing your business and life plans and how Domestic Angels can make them a reality.

All the best, Samantha Acton
Founding Director at Domestic Angels (UK) Ltd and Domestic Angels Franchising Ltd”

The Benefits of a Franchise Business

New entrepreneurs have many important decisions to make, but one of the biggest is whether to start a business of their own creation as a sole proprietor or to purchase a franchise.
A franchise offers many advantages over a typical sole proprietorship that you may not have thought about.

A franchise business has higher likelihood of success because a proven business formula is in place, the products, services, and business operations have already been established. It also offers the independence of business ownership, but is supported by the benefits of a business network.

High Street Banks typically see franchise owners as having a lower risk of repayment default and are more likely to loan money.

The extensive training, education and support that a franchise offers are designed to bring franchisees up to speed on the most successful business methods for their business.

As you can see, doing business as a franchise gives the entrepreneur many advantages over the sole proprietorship approach to starting a business; thereby avoiding costly mistakes such as spending too much for equipment or developing an ineffective marketing campaign.

How I’m turning my award-winning business into a franchise

A HOME business started by an award-winning Bournemouth woman is to become a franchise.

Samantha Acton set up domestic cleaning service Domestic Angels in 2002, when she was at home with a baby after being made redundant.

It now has around 20 staff and 138 clients, and provides around 1,000 hours of services a month.

Samantha became prominent in Dorset’s business world, winning the prize for Home Based Business at the Dorset Venus Awards in 2013 and chairing Southbourne On Sea Business Association.

She said: “As the founder of the company, I did exactly what new franchisees might be doing – setting up a business around my family, working from home and putting in the hours to suit me and my changing needs as my family grew.

“The franchise will allow others to grow their own business without the pain of establishing a brand or comprehensive processes required to run an effective business in the 21st century.”

The company offers services from regular housework to intensive spring cleans, as well as an element of home help for elderly clients needing more support.

Samantha has worked with advisers including Richard Holden, head of franchising at the Lloyds Banking Group; Dormen business mentor Martin Spooner; and Kim Rawson, a high performance mentor and company chairman.

Samantha said: “Our vision is to make Domestic Angels the number one regional franchise for domestic cleaning. We have worked really hard to create an incredibly attractive and affordable franchise package which we are confident will have significant appeal to potential business owners.”

She anticipates that potential franchisees at the launch stage could be in areas surrounding the Bournemouth-Poole conurbation, including Purbeck, Wimborne or the New Forest.

“We are looking for potential franchisees whose work ethic, vision and values match those of Domestic Angels – values that are based on family, community, trust and professionalism,” she said.

Get in touch
Anyone interested in learning more about becoming a franchisee and exploring the business and earnings potential, opportunities and support available is asked to contact Samantha Acton at Domestic Angels

Meet Zoe, daughter of our very own Angel Simon Brewer

Meet Zoe, daughter of our very own Angel Simon Brewer. Simon says that employment with Domestic Angels “works out really well for school run times for both my son and daughter enabling me to be around for my children outside of school hours.”
Simon is a single parent working part-time hours, “the team around me at Domestic Angels are great and always there for me, they understand what it is to be a working parent and are always supportive. They make it possible for me to be able to work and put my family first.”

Charities report a big rise in the number of very young carers

Meet 6-year-old Zoe from Boscombe. She's what charities are calling a 'Surrogate Mummy', helping to look after her severely autistic brother and her Dad. Charities in the south are reporting a dramatic rise in the number of very young carers, who look after their parents and siblings. Some are as young as four. The rise is partly because there is better awareness of the issue. But charities who try to support young carers say they are also under greater strain

Posted by BBC South Today on Tuesday, 20 October 2015

Congratulations to Charlotte our new Junior Team Leader

A very warm welcome and congratulations to Charlotte our new Junior Team Leader.

Charlotte has been with Domestic Angels for a couple of years now, and has grown and shown the qualities and ability to help Domestic Angels evolve.
For Angels and clients alike who are yet to meet Charlotte, look out for her call!.
Well done Charlotte and welcome to the Domestic Angel’s family.

Dormen Mentoring service prepares Angels for franchising

Some exciting news & times ahead for us at Domestic Angels HQ! Dormen Mentoring service prepares Angels for franchising

A HOME cleaning company is on the verge of franchising after enlisting the help of a mentoring programme and MBA students.
Southbourne-based Domestic Angels has been taking advice from Martin Spooner of Dormen, the Dorset Mentoring Programme, since spring 2014.
The mentoring tested the strength, culture and finances of the business and found it to be poised for growth.
Samantha Acton, who founded the business, said: “I requested a Dormen mentor as I have been trading since 2002, doing well enough and exceptionally well during 2012 and 2013 and I needed to establish whether the business was really robust and had the potential I suspected.
“As my Dormen mentor, Martin has objectively examined the company and reviewed its potential. This has definitely been a great decision.”
“The questioning caused action. Action to address areas of weakness, to perfect established strengths and to introduce new methodology. It also resulted in a distinct growth in my confidence as a business person, the realisation that I do actually know what I’m doing and talking about.”
The business also collaborated with Bournemouth University MBA students, 15 of whom were briefed to help develop tools the company would need in the franchise market.
Teams of three students produced comprehensive reports including market information, analysis and recommendations.
The reports confirmed the strength of the brand and stressed the need for the highest calibre franchisees.
MBA director Dr Milena Bobeva said: “Domestic Angels has offered the MBA students a multi-dimensional experiential learning opportunity that highlighted the reality of running a small business.
“Samantha has been amazing to work with – her comprehensive timely responses, constructive feedback and business acumen have defined the success of this project. She has been a true example of entrepreneurial agility and effective communication.”
The three organisations are due to work together next year to help Domestic angels achieve success at franchising.Mentor Martin Spooner said: “The very professional, thought-provoking presentations made by the MBA students will stand the formidable Domestic Angels business in good stead and form a solid foundation for expansion.”