The company, which provides home cleaning services to Bournemouth, Poole and Christchurch worked with some Bournemouth and Poole College business students on a project to raise funds for Wessex Cancer Trust. Alongside Samantha Acton of Domestic Angels, the students designed an initiative which was to create and implement a marketing campaign as part of the assessment for their marketing course, which simultaneously appealed for the donation of unwanted clothes to the charity. A collection bin was put in the Car Park at Bournemouth’s Castlepoint Shopping Centre periodically emptied mid-June to mid-July.
The month long event was called “The Big Bournemouth Spring Clean” and people’s generosity went over and beyond what had been hoped for.
Wessex Cancer Trust are extremely grateful to Domestic Angels and the students who worked so hard, not only raising awareness in the Bournemouth area where they are about to open a new Cancer Support Centre but also for helping stock shops for charitable sales. The market research carried out with Samantha Acton of Domestic Angels by the students led their campaign to huge success. The clothing bin in the shopping centre was emptied three times in the month that it was parked up there and the charity has taken the items to its shops where they are currently being sold. It is expected that the clothes will have raised hundreds of pounds to be put towards cancer care for Dorset Residents.
Wessex Cancer Trust would like to publicly say a big Thank You! to Domestic Angels, Bournemouth and Poole College and Castlepoint for contributing to the success of the “Big Bournemouth Spring Clean”.