If you’re not having fun, change what you are doing

That is easy enough to say when you need to generate an income, pay the mortgage, prove everyone wrong or right and a whole raft of other reasons why we find ourselves running our own businesses. However the change required might not be drastic, it might just be enough to make what you are doing fun. It is essential that fun is your number one business goal.

OK. STOP RIGHT THERE, CHANGE OF TITLE

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Trust yourself, trust your instinct

Over the years there have been several occasions when people of all backgrounds and walks of life have told me how to form and run my business, and in quite a blunt manner too. If you have been enlightened and realise that your business is an expression and extension of yourself then you already know that these are bizarre experiences as essentially those people are informing you how you should shape yourself as a human being. Well, actually, I think I’m ok just the way I am and therefore I know what I am doing.

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I love my accountant because he knows what I’m talking about, translation never needed.

We are British therefore doctor knows best, it is an inbred cultural default to easily defer to the opinion of the ‘professional’ trades. This is dangerous as a business owner or leader especially in the formative months of a new business, it can take some time to realise that you are the expert on and in your business, not the accountant, the lawyer or whoever else. I encourage you to be brave, believe in yourself, you do know what you are talking about, you do know what you want and you are the best person in your company to make informed decisions on any aspect presented to you.

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Scribble scribble everywhere

Scraps of paper, post it notes, backs of envelopes, school letters, council tax bills, all essential tools for the entrepreneurial mind which is permanently at full tilt having dynamic thoughts about business aspects big and small, drawing amazing and useful conclusions, having inspirational ideas and, of course, taking all manner of phone messages. If you are truly bonkers about business, you cannot deny your need to scribble, at any time of the day, wherever you are.

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Avoiding the Soap Opera Moments

No, I’m not a celebrity or even a public service figurehead but I am the founder and face of my business. The ‘buck stops’ with me in the minds of all my customers. The definition of ‘customer’ in my business opinion is anyone who is connected to my business and/or receives communications in any format whether tangible or not, either directly or indirectly from my business. This definition in effect means that the whole population of the world is my customer one way or another. This is probably not far from the truth in today’s super cyber world but closer to home customers of communications here at Domestic Angels are the Angels themselves (staff), current customers, past customers, potential customers, business peers, the media, suppliers, friends and family.

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“I promise to do my best”, pushed the wrong button and I’ll probably do it again!

I can provide endless evidence to prove that I took an element of my Brownie promise too seriously, “I promise to do my best”.  It’s a good thought to take through life, most of us genuinely do try our best every day regardless of personal and external limitations. We try to do our best as spouses, parents, friends, human beings, this extends into our work lives where we try to do our best by being efficient and effective in our roles, whatever they involve.

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